Despite advances in privacy laws and online practices by businesses, consumers believe they’re losing control of their online privacy, no matter how old they are or where they live, according to a new research report published by the McGraw Hill Financial Global Institute. Curiously, though, younger people are becoming more attuned to the risk to their privacy and are openly admitting to falsifying information to protect themselves online, researchers found in the report by J.D. Power in collaboration with SSI. Entitled “Consumer Concerns about Data Privacy Rising: What Can Businesses Do?” the report looks at a wide swath of consumers and their perceptions about online privacy, starting with people 13 years old and up, who were raised with the Internet their entire lives, going through the pre-Boomer generation, those 67 and higher, for whom the Internet is still a fairly new concept.

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